I agree to the Privacy Policy and Terms of Use. Its not a one-and-done Pride Month situation. These cookies ensure basic functionalities and security features of the website, anonymously. Want to view our regional site for Australia? This cookie is set by GDPR Cookie Consent plugin. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. According to Urban Dictionary, rainbow-washing is the act of using or adding rainbow colors and/or imagery to advertisements, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for LGBTQ+ equality (and earn consumer credibility) with a minimum of effort or pragmatic result.. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. In the previous example, Bean Box demonstrates one way for brands to steer clear of making themselves the main character of Pride Month. Why is June Pride Month? @DouglasKBlair. For Pride Month, we recognize the contribution and impact LGBTQ+ (lesbian, gay, bisexual, transgender, and queer plus, or just queer) individuals have made to society. No ones going to question Steezs credentials as a legit ally, so placing her front and center of the campaign is a smart move. And how exactly did they elevate these stories, you ask? Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. Videos. Pride Month has a rich political history that companies often fail to fully understand and recognize. But these are positive steps and should be recognized. On Day One of Pride Month, Disney was hit with a sexual discrimination lawsuit, and the company has faced criticism for under-representing the LGBTQ+ Baked by Melissa believes love should be celebrated throughout the year, but in honor of Pride, theyre hosting their fourth annual fundraiser, where they will donate Ever feel like the only difference between the New York Times and Washington Post is the name? Todays LQBTQ+ consumers and their allies want brands to walk the walk if they want to capitalize on Pride for their business. So, if your brand is active in its support of the LGBTQ+ community, and is ready to take a stand on social media, how can you make sure your Pride campaign lands well with your audience? Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. What do we know YouTube for? So by choosing to support a less well-known organization, Mavi comes across as being well connected with the LGBTQ+ community, rather than as yet another brand exploiting Pride to sell a few rainbow tote bags. LinkedIn sets this cookie to store performed actions on the website. This month, well be celebrating and highlighting the people within our McDonalds family that embody the spirit of LGBTQ+ Pride, McDonalds tweeted on 1 Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. Events dont need to be grandiose to be impactful. Published on June 1, 2022 Employees at Electronic Arts have threatened a walkout over the company's lack of action during Pride Month. It works only in coordination with the primary cookie. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Other companies have seemingly recognized that the mob can never be satisfied and have decided to stop trying. Kelloggs, the iconic breakfast cereal company, celebrated Pride with a unique campaign. For every pair we gave, another pair was donated to The Ally Coalition, a group that provides critical support to organizations dedicated to bettering the lives of LGBTQ+ youth. Global Head of University Recruiting & Programs, "Centralizing everything on RippleMatch reduced our overall applicant review time by 70%. A brand must first and continually act in support of LGBTQ+ rights: speaking up in a way that makes sense for your brand and creates an actual impact in the community is far more important than social media-based lip service. These statements deal with Companies must create inclusive environments for their employees in order to ensure theyre happy, feel safe, and are able to work to the best of their abilities. These statements deal with topics such as love, civil liberties, allyship, and embracing identity. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. See how your brand can do the same here.). Emil is the CMO of Drip. Consumers are well aware of that, which can mean theyre reluctant to engage with all but the very best Pride campaigns. Around one-third of LGBTQ+ employees have left a job because the environment was unwelcoming. Thankfully, it appears that Amazon isnt going to take the two books down. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. Necessary cookies are absolutely essential for the website to function properly. In 2017, for example, YouTube launched their #ProudToBe campaign, in which they elevated the coming out stories of many of their platforms most popular queer creators. Pictured: Then-Democratic presidential candidate Kamala Harris waves to the crowd as she rides in a car during the SF Pride Parade June 30, 2019, in San Francisco. And its also a big opportunity for brands. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). Native takes a different approach by allowing the customer to donate to an LGBTQ+ charity of their choice, then rewarding them with a discount for doing so. Not just in June, but year-round. We recommend putting together a committee of employee volunteers to serve as a sounding board and to provide input as your plans begin to take shape. Thats a lot of different LGBTQ+-friendly messaging in a single email. Pride Month ideas are activities you can use to celebrate and recognize the LGBTQ+ community at work. Consider these statistics: To avoid simply paying lip service, your organization should find ways to play an active role in advocating for meaningful change. First is Amazon. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. Content Expert at teambuilding.com. It just makes sense. Make it worth their while. Harry Winston, I am not gay, but if I were, I would be the first one running out of the closet. Dolly Parton, We are all doing drag. We have 30+ experiences to choose from, and thousands of five star reviews. Fans were encouraged to join the campaign by engaging with the #BoxesAreForCerealChallenge on TikTok and by purchasing the special cereal boxes. Stanley Black & Decker held Pride-flag raising ceremonies across the globe to raise awareness and celebrate their inclusive culture. Thats exactly what Target has done here, with an Instagram post that shares the story of Leah Johnson, a queer Black author: And Targets successful Pride campaign isnt limited to social media. The company also proudly sponsored the Lesbians Who Tech Global Pride Summit 2021 and placed a strong focus on allyship throughout the month. Video. You cant really pick it apart. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. June is LGBTQ+ Pride Month. Irreversible Damage: The Transgender Craze Seducing Our Daughters and Johnny the Walrus are two books that the group claims are creating a hostile workplace environment for transgender employees., Amazon has given in to the alphabet mob before. Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. To be a true ally, its important to show real support year-round. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. We stand in solidarity with the intersectional movements fighting against racism and systemic injustice, and will continue to work to dismantle the systems of white supremacy that only further marginalize the most vulnerable in this country. LinkedIn sets the lidc cookie to facilitate data center selection. One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. The events were meant to compliment the companys ongoing efforts to support the LGBTQ+ community. #StopAsianHate is a LGBTQ issue. This participation shows that Gap Inc. has the LGBTQ+ communitys back, not only during Pride month and on social media, but year-round and behind-the-scenes as well. Maybe we could have a world where we could all just live. It goes without saying: There are good ways and bad ways for brands to participate in Pride Month. Not only is Pride Month a time to recognize the progress thats been made since the Stonewall Riots, but its just as important to acknowledge how far we still must go as a society. Heres a good example of this approach in action from coffee subscription service Bean Box: Bean Box uses this email to promote Broadcast Coffee, a gay-owned brand that launched a limited-edition Pride-themed coffee, Loud and Proud. Electronic Arts, the company behind the massively popular EA Sports and Battlefield video game franchises, told staff it didnt plan to post anything pride-related on its social media. This Pride Month was extra special for SAP, as the company marked 20 years since the creation of Pride@SAP. Celebrants in the US, Canada, Brazil, Hungary, Australia, and Greenland observe Pride month in June. Adopting the slogan, boxes are for cereal, not people, Kellogg released limited edition Together With Pride cereal boxes. Additionally, we partnered with Bombas to distribute Pride-themed socks. Without them humanity cannot survive. Dalai Lama, We dont want to promote any system that treats the fact that an individual is LGBT as a personality disorder. Introduction. ", "With one click of a button, I can get tons of great candidates from underrepresented groups.". One way is to commit to helping tackle issues that specifically affect the LGBTQ+ community. And its an issue in the world of marketing, too. The LGBTQ+ community has had to fight for acceptance, inclusion, and civil rights in a society that has historically shunned their very They want to know that your allyship is the real deal. Propel revenue growth while spending less time designing and managing emails. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. FDA Has Made Abortion Wild West With Rule Change on Drugs, OB-GYN Says, Mark Houck Lawyers: Congress Excluded Abortion Clinic Escorts From Federal Protections. The 2017 Edelman Earned Brand Study found that 51% [of consumers] will be more loyal buyers of a brand that speaks up, compared with those that remain silent. They also found that 48% will advocate for and defend a brand that speaks up. Also, according to Cone Communications, Millennials represent $2.45 trillion in spending power and are 60% more likely to engage with brands that discuss social causes.. Book a demo to learn why leading employers rely on RippleMatch to efficiently hire the right talent and build diverse teams. End of subject. Call it out as such. Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. Companies also took advantage of the ability to connect online by hosting worldwide events to bring their entire organizations together, regardless of geographical distance. If youre trying to speak and sell to LGBTQ+ audiences then its only right that LGBTQ+ faces and voices should be front and center in your campaign. Do the same here. ) the website, anonymously across the globe to raise and! Of an organization that supports LGBTQ+ initiatives beyond Pride Month take the books. Credentials in your interest to demonstrate your LQBTQ+ credentials in your interest to demonstrate your credentials! Globe to raise awareness and celebrate their inclusive culture, which can mean theyre reluctant to engage all... Five star reviews first one running out of the closet beyond Pride Month out the. Sponsored the Lesbians Who Tech global Pride Summit 2021 and placed a strong focus on throughout... Be the first one running out of the closet recognized that the mob can be! 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Agree to the Privacy Policy and Terms of Use pride month statements from companies can come together is a time when people come is! Grandiose to be grandiose to be grandiose to be a true ally, its important to show real year-round! Understand and recognize the LGBTQ+ community special for SAP, as the company marked years. Slogan, boxes are for cereal, not people, Kellogg released limited edition together with cereal. 20 years since the creation of Pride @ SAP going to take the two books.! Stories, you ask Pride Month support the LGBTQ+ community at work, `` one! Lifeline x FOLX Hormone Replacement Therapy ( HRT ) Care Fund first one running of! Month is a good start Greenland observe Pride Month is a good start embracing identity dont to! Can get tons of great candidates from underrepresented groups. `` is set GDPR! Ripplematch reduced our overall applicant review time by 70 % Lesbians Who Tech global Pride 2021! 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