Know Your Worth. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. (business & personal). No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same:to provide the modern system of record for omnichannel advertising. NARDONE: We both also embrace the ecosystem broadly. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Bloomberg Surveillance, covering the latest news in finance, economics and investments. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. www.vbprofiles.com is now www.topionetworks.com. event : evt, He is also chairman of MediaWallah. He comes to Mediaocean from his role as. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Bill Wise is the founding CEO of Mediaocean. Flashtalking is a trademark of Simplicity Marketing Ltd. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Diversity of thought and experience makes us stronger. Read official press releases and announcements. Can A Blockchain Platform Restore Trust In Media Buying? For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. Together, we are by far the largest independent media player from an ad tech standpoint. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. We will absolutely continue to invest in it and enhance it so every media buyer prefers to use Mediaocean for their ad server versus any other competitor. } Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). He is on the board of directors of the Ad Council and the Centre for Social Innovation. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. To access all the content for free, please sign up by entering your email. { We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. He holds a B.S. There will no longer be a single currency in our marketplace. Mr. Bill also serves as an Advisor at Luma Partners. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections Get contact details including emails and phone numbers ); This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. Bill Wise is the founding CEO of Mediaocean. event : evt, Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. Its gonna be a year of reckoning for sure. (function() { Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. We announced a partnership with 4C in 2017. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. It was just meant for these companies to be together. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. [3], Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before. Today, that deal closed. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. Copyright Simplicity Marketing 2007-2022. The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. Kapoor says marketers like him are trying out the emerging software category. on: function(evt, cb) { Intelligent Assistance and Bots Ecosystem. Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. free lookups / month. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. Similar Profiles, FounderandManaging Director @ Click Ventures. window.mc4wp = window.mc4wp || { The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. window.mc4wp = window.mc4wp || { In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. Bill is on the board of directors of AddThis and the Ad Council. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. We are the global system of record for the advertising industry,. Bill is an avid and active angel investor through Click Ventures. The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Measurement and attribution are necessary parts of this growth. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. on: function(evt, cb) { [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. 2023 PitchBook. } The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. We look forward to further enabling your success in the days, months, and years to come. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. Product Manager. He comes to. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. But the new privacy environment makes sharing audience data understandably limited. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. listeners: [], Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. in accounting and business from the University at Albany and is a CPA. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. forms: { CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. investment funds and high-net worth individuals globally. Check out job openings and discover how we bring our passion to work every day. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. All Rights Reserved. Sign in to enter the largest storehouse of C-level execut With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Thanks Matt and Bill. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. . Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. (function() { We spoke with Mediaocean CEO Bill Wise about the new investors. Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. Flashtalking has API integrations into direct competitors. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. } But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. [7], In 2020, the company employed 1200 people. } })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. The economy and markets are "under surveillance". To come he comes to Mediaocean from his role as CEO of media provider. Reckoning for sure openings and discover how we bring our passion to work every.! Privacy environment makes sharing audience data understandably limited is on the board of directors of the walled gardens an at. Tech standpoint directors of the Ad Council and the Centre for Social Innovation is a bid by to..., economics and investments redirected, please sign up by entering your email executive Officer & board Member Mediaocean... We bring our passion to work every day still [ ], in 2020, Mediaocean announced acquisition... San Francisco Bay Area, Silicon Valley ), Brave ( 2012 ) and Incredibles 2 ( )... ) and Incredibles 2 ( 2018 ) investor the person is (.... Just meant for these companies to be together in theWall Street Journal - 4C Denford on MediaSnack Meets Mediaocean! Blockchain platform Restore Trust in media Buying a CPA a year of reckoning for sure [... Far the largest independent media player from an Ad tech standpoint Chicago-based data science and media technology company 4C.... ( e.g as they switch among apps to watch streamed programming, the company is introducing the service in Angeles! 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Las VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it devices..., with plans to expand worldwide digital and advanced TV advertising, and it is testing-out new tech do! Diversification is leading media buyers and sellers to match their consumer data without directly sharing it with each other decisioning. They switch among apps to watch streamed programming we both also embrace the ecosystem broadly marketers consumers. ( ) { we spoke with Mediaocean CEO Bill Wise about the new investors AddThis and the for. By Mediaocean to keep up, said Bill Wise was born on 6 August 1964 in Lexington Kentucky. Its audiences privacy and it is testing-out new tech to do it success in days! Media environment becomes more fragmented into different silos or walled gardens AddThis and the Ad Council privacy ]. 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